• 5N Light Brown

    Unlock the
    secret to 
    beautiful hair

    At-home hair color is officially easier than ever.

    Let our personalized colorist tool find your perfect match and bring home the hair color technology used by salon experts around the world.

    Find your color Brilliance Shade

    Start Now

explore the
world of ION

shop the collections

What Kind of Color Does Your Hair Need?

semi demi permanent

Real Women. Real Results.

See how Ion Color Brilliance can enhance—and even transform—hair
with our
“BEFORE and AFTER” gallery.

I love that my hair looks and feels healthier than before! My hair color is now ready for the warmer months.

— Melissa

This hair color is just what I needed to cover my grays. It gives my whole look a bright, youthful feel.

— Jerri

I am thrilled! I had no idea coloring my frizzy, naturally curly hair would leave it looking and feeling healthy and vibrant.

— Joanna


FREE DIY Hair Color Kit with purchase of Color Brilliance Hair Color + Developer. Ends 7/31/15.

redeem now